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Colorado Springs Real Estate Brokerage : Jeremy Isaac, Realtor

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Our Newest Way to Show Off Our Listings’ Features

Published February 14, 2020 by Carrie

Today we installed our new Feature Plates at one of our new listings (a modern farmhouse in Black Forest). We’ve been working on this concept for years, and have finally developed a product that accomplishes our goal of showcasing a home’s features details to buyers in an attractive way.

Circa’s Feature Plates are a way that we can gently guide a buyer through our home, reinforcing what they’re seeing and answering questions they may have. (What type of countertop is this? Are these real or engineered hardwood floors? How many acres is this lot? What are HOA fees like? Are these appliances included?)

We also use these to showcase unique features to a home that may not be obvious. This particular home, for example, features a fire suppression system and central vacuum – major upgrades that contribute to the value of a home but aren’t immediately visible to a buyer.

Theoretically, a buyer will have seen all this information when they first saw the listing online, but most buyers forget the details. This is our chance to “sell” the features of the home even when the buyer is viewing the home with their own agent.

We also use them to point out community features like nearby parks and trails. In this home, we used our Feature Plate to show buyers how the home office was designed from the framing stage to easily convert to a fifth bedroom with a walk-in closet. And of course, it’s a good way to remind buyers and their agents to please leave the lights on – our listings usually get a lot of showings and we want the lights on for all of them!

If you like how we market our listings, we’d love to have you consider us next time you sell a home!

More About Circa Real Estate Group

Jeremy Isaac

Broker/Owner

Carrie Isaac

Marketing

Amy Bloyer

Client Care

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Listings by Circa Real Estate Group

8356 Needle Drop

For Sale | $499,900

3512 Calderwood

Sold | $394,800

17655 Table Rock

Sold | $1,500,000

Contact Us

(719) 231-9043

jeremy@circagroup.com

11508 Shaugnessy Rd.
Colorado Springs, CO 80908

Office open by appointment only

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