Marketing is More Than Just a Checklist
For the past decade, Circa has led the way in real estate marketing in Colorado Springs. From embracing professional photography in 2011 to being the first local broker to adopt widespread use of cinematic video in 2012, we have pushed the industry toward ever-higher standards in marketing.
Professional Photography is Absolutely Essential
We probably don't need to convince you on this point: There is absolutely no substitute for exceptional photography! The quality of the photos will affect the number of showings and the perceived value of your home.
We hire a professional photographer and then edit our photos in-house to maintain our distinct Circa look.
Past Results Are Indicative of Future Performance
Circa Real Estate Group agents have established an incredible track record. Beginning in 2013, we've sold over 99% of the homes we've listed.
Your Home Must Be Easy to Show
Typically, you only get one chance to show your home to a buyer. Our showing system makes it easy for agents to show your home, while also makings sure you have time to get out of the shower and tidy up.
Springs and Denver Markets Overlap
As our market boundaries blur, it is imperative to welcome buyers and agents from Denver and other areas. We make sure that every agent can easily find and show your home, whether they're in Colorado Springs or coming down from Denver.
A High-End Sign Increases Perceived Value
We judge stores, hotels, and other establishments by the sign out front - this colors our expectation for the quality of what we'll find inside and the price we're willing to pay. The same is true with your home.
Our custom-built sign sets buyers' expectations that they are entering a top-notch home and should expect to pay top dollar!
Pricing Right is More Art than Science
Most homes are priced based on outdated data and old-school strategy. We understand that the pricing of a home has a lot to do with the psychology of buyers, and our BuyerView™ Pricing System ensures that your home is priced right, right away.
Vacant Homes Require Special Attention
Vacant homes can sell just as well as occupied homes when the home is properly prepared and feels inviting to potential buyers. We go the extra mile on our marketing of vacant homes, and include additional services to get the home ready for sale.
Selling and Buying at the same time takes careful planning
We start by listening to your situation, needs, and goals. Then we formulate a clear strategy to help you achieve your objectives.